Data-Driven Marketing Platform
Unlocking Data’s Potential, explore the most effective way to target users
In today’s fast paced and saturated digital landscape, we recognize the challenge of targeting segmented audiences and real time decision making. Without precision, even the most creative and well-funded marketing campaigns risk fading into the background. Markit IQ empowers you with technology to elevate your marketing game.
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Clone Modelling Capabilities
Target consumers who better match those who look like your best customers
Classic Programmatic Campaigns
Now you can manage multiple digital campaigns, regardless of industry or vertical
Knowledge Base Data
Compromised of over 260 Million individuals and 100 Million Transactions
With over 15 years of experience collaborating
with top brands and startups.
We market across all industries
Retail
Travel
Agency
Consumer Packaged Goods
Education & Higher Learning
Automotive
Consumer App
Financial Services
Gaming
Insight & News
Stay ahead of technology paradigm shift
Top Data Metrics Marketers Should Should Know to Track for Optimal Campaign Performance
In today’s digital landscape, data-driven decision-making becomes a necessity when it comes to marketing. Tracking the right metrics ensures campaign performances are effective, budgets returns are satisfied, and business objectives are met. However, with so much data and metrics available, how do you determine which metrics matter most? Here is a breakdown on the key data metrics every marketer should know to track your campaign performance.
Social Media Metrics
Likes, Shares, Comments, Saves: Reflect audience interaction and content relevance. Audience Reach and Impressions: Measure how often your post is seen and how far it spreads. Click-Through Rate (CTR): Measures how often users click on links shared in your posts. Follower Growth: Indicates the brand’s visibility and online presence on social media platforms.
Email Marketing Metrics
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): Tracks how many users click on links within your email. Unsubscribe Rate: Indicates the percentage of recipients who opt out of future communications. Conversion Rate: Measures how many email recipients complete the desired action, such as signing up for membership.
Website Traffic Metrics
Page Views: Tracks how many users view your page and helps identify the most popular content. Traffic Sources: Tracks where visitors are coming from (organic search, paid ads, social media, etc.). Bounce Rate: Measures the percentage of visitors who leave your site after viewing just one page, signaling potential issues with content or user experience.
Paid Advertising Metrics
Cost Per Click (CPC): The cost of each click generated by your ad. Cost Per Acquisition (CPA): The cost of acquiring one customer. Return on Ad Spend (ROAS): Measures the revenue earned for every dollar spent on advertising. Quality Score (for platforms like Google Ads): Evaluates the relevance of your ad and landing page, impacting costs and visibility.
Solutions
Offering a complete spectrum of solutions
- Automated omni-channel marketing
- Digital Display
- CTV/OTT (Video)
- Direct Mail
- Digital + Direct Mail
- Integrated Landing Pages
- Integrated list purchase and management
Targeting
- Clone Modelling
- Location Based Targeting
- 1-1 Targeting
Innovative Digital Solutions.
Unlock Data’s Potential.
Markit IQ is a forward-thinking provider of innovative digital products and services designed to transform your business, helping you achieve your goals while fostering a culture that people want to be part of.
With over 15 years of experience collaborating with top brands and startups, Markit IQ delivers superior strategic solutions in marketing technology, digital design, and development. Our client-centric approach, combined with deep expertise across industries, ensures we consistently deliver innovative and effective solutions that empower businesses to succeed in a competitive landscape.
Get StartedOur Mission
To empower businesses making data-driven marketing strategies across all industries.
Our mission is to empower businesses with data-driven marketing solutions that drive measurable growth and meaningful engagement. We leverage advanced analytics, business data, and innovative targeting technology to create tailored solutions that connect businesses with their target users in impactful ways. Our commitment is to transform consumer data into actionable insights, enabling our clients to make informed decisions and achieve sustainable success.
Our Process
We understand your business objectives and identity highly qualified prospects
Combine client data with one of the largest network data bases in the US
Analyze business data and insights about consumers far beyond traditional profile.
Tailor your marketing campaign and target at customers with the highest turnover.
Track and manage your campaign performance on our unified platform.
Our Values
Our Culture
Our Growth
Our Partner
Our Technology
Connect People while Connecting Businesses
Our culture is built on the belief of building deeper connections with consumers and businesses. We leverage insights to bridge the game between people, creating marketing solutions that are truly data-driven and human-centred. We empower teams, clients, and communities to make meaningful connections. Our commitment is to create a sense of belonging for everyone involved and turn data into relationships, helping people and businesses to thrive together.
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Innovation
We pursue innovative ideas to enhance performance and increase efficiency.
Collaboration
Uniting the best talents and developing the top products.
Passion & Integrity
we love what we do and we do what we say.
Strategy
We employ strategic thinking and provide the best solutions for your business.
User experience
Easy-to-navigate platform gives you the best user journey.
Agile
We embrace change and understand your needs in an evolving world.
Waste elimination
Our operational tools and techniques maximize efficiency.
Lead-time
We ensure optimal quality and adherence to your campaign deadlines.
Campaign Manager
Launch, Manage, Track Your Campaign on One Single Platform
Select target
audience segments
Upload your digital
marketing campaign
Customized marketing
plan based on your budget
Measure your
campaign performance
Campaign Options
Recurring campaigns
OTT / CTV Campaign
Digital Display Campaigns
Schedules Direct Mail Campaigns
Managed Services
- Data: Get access to consumer data and accurately target your consumer segment.
- Marketing Campaigns: Strategic options to target audience at any touchpoints.
- Clone Modelling: Convert prospects into highly engaged customers and reduce marketing acquisition costs.
- Power Analytics: Visualize your campaign performance to gain valuable insights.
Geo-Fencing
Delivering location-specific ads and promotions to potential customers within a defined geographic boundary, increasing relevance and engagement.
Predictive Modelling (US Region)
Leveraging data analytics to forecast customer behavior, enabling personalized campaigns, improved targeting, and optimized marketing strategies for better ROI.
Omni-Channel Marketing
Creating a seamless and consistent customer experience across multiple channels, enhancing engagement and fostering stronger brand loyalty.
Pricing
Platform Features |
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Platform Access
Landing Pages
Integrated
Digital + Direct
(tracking included)
1-1 Targeting
Automated multi-channel marketing
Landing Pages
10
Domains
1
Email Contacts
5,000
Email/Month
7,500
Platform Access
Landing Pages
Integrated
Digital + Direct
(tracking included)
1-1 Targeting
Automated multi-channel marketing
Automated multi-channel marketing
Insights Analysis
Access to New Mover, New Births, New Homeowners Data
Retargeting
Discounts on Digital Deployments
Discounts on Data Purchases
2%
Landing Pages
30
Domains
2
Email Contacts
5,000
Email/Month
15,000
Platform Access
Landing Pages
Integrated
Digital + Direct
(tracking included)
1-1 Targeting
Automated multi-channel marketing
Automated multi-channel marketing
Insights Analysis
Access to New Mover, New Births, New Homeowners Data
Retargeting
Branded with white label portal
Discounts on Digital Deployments
5%
Discounts on Data Purchases
5%
Landing Pages
70
Domains
7
Email Contacts
7,500
Email/Month
25,000
Platform Access
Landing Pages
Integrated
Digital + Direct
(tracking included)
1-1 Targeting
Automated multi-channel marketing
Automated multi-channel marketing
Insights Analysis
Access to New Mover, New Births, New Homeowners Data
Retargeting
Branded with white label portal
Discounts on Digital Deployments
5%
Discounts on Data Purchases
5%
Landing Pages
70
Domains
7
Email Contacts
7,500
Email/Month
25,000
Get in touch
Thank you for your interest in Markit IQ! We are dedicated to empowering your business by providing access to top-tier supply from premium publishers.