Markit iQ is a data-driven marketing platform that simplifies campaign creation, audience targeting, and analytics.
MarkitIQ combines targeting technology with creative automation and real-time analytics so your team can launch smarter campaigns in minutes, not weeks.
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Clone Modelling Capabilities
Reach new audiences who closely resemble your most valuable customers, helping you expand smarter and faster.
Classic Programmatic Campaigns
Easily manage multiple digital campaigns across any industry or vertical — all from one powerful platform.
Knowledge Base Data
Access insights from over 260 million individuals and 100 million transactions to inform smarter, data-driven decisions.
We market across all industries
Automotive
Consumer App
Financial Services
Gaming
Top Data Metrics That Drive Real Marketing Impact
Data isn’t just numbers, it’s insight. Markit IQ helps marketers go beyond surface metrics to uncover what truly drives growth.
Social Media
Metrics
Likes, Shares, Comments, Saves: Reflect audience interaction and content relevance. Audience Reach and Impressions: Measure how often your post is seen and how far it spreads. Click-Through Rate (CTR): Measures how often users click on links shared in your posts. Follower Growth: Indicates the brand’s visibility and online presence on social media platforms.
Email Marketing Metrics
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): Tracks how many users click on links within your email. Unsubscribe Rate: Indicates the percentage of recipients who opt out of future communications. Conversion Rate: Measures how many email recipients complete the desired action, such as signing up for membership.
Website Traffic Metrics
Page Views: Tracks how many users view your page and helps identify the most popular content. Traffic Sources: Tracks where visitors are coming from (organic search, paid ads, social media, etc.). Bounce Rate: Measures the percentage of visitors who leave your site after viewing just one page, signaling potential issues with content or user experience.
Paid Advertising Metrics
Cost Per Click (CPC): The cost of each click generated by your ad. Cost Per Acquisition (CPA): The cost of acquiring one customer. Return on Ad Spend (ROAS): Measures the revenue earned for every dollar spent on advertising. Quality Score (for platforms like Google Ads): Evaluates the relevance of your ad and landing page, impacting costs and visibility.
Solutions
Offering a complete spectrum of solutions
- Automated omni-channel marketing
- Digital Display
- CTV/OTT (Video)
- Direct Mail
- Digital + Direct Mail
- Integrated Landing Pages
- Integrated list purchase and management
Targeting
- Clone Modelling
- Location Based Targeting
- 1-1 Targeting
Innovative Digital Solutions.
Unlock Data’s Potential.
Markit IQ is a forward-thinking provider of digital products and services that help businesses grow and innovate. With over 15 years of experience working with leading brands and startups, we combine marketing technology, design, and development expertise to deliver im pactful, client-focused solutions that drive results in a competitive market.
Sign Up NowOur Mission
To empower businesses with data-driven marketing solutions
that inspire growth and meaningful engagement
Our Process
Align with
business objectives
Integrate
client and
network data
Gain
consumer
insights
Launch
tailored
campaigns
Optimize campaign performance
Connecting People, Powering Growth
We turn insights into relationships - helping businesses
engage smarter, act faster, and grow stronger.
Innovation
We design smarter marketing solutions powered by data and creativity.
Collaboration
Partnership is at the heart of what we do.
Integrity
We believe in transparency, trust, and results.
Strategy
Our approach blends analytics and insight.
Campaign Manager
Launch, Manage, Track Your Campaign on One Single Platform
Select target
audience segments
Upload your digital
marketing campaign
Customized marketing
plan based on your budget
Measure your
campaign performance
Campaign Options
Recurring campaigns
OTT / CTV Campaign
Digital Display Campaigns
Schedules Direct Mail Campaigns
Managed Services
- Data: Get access to consumer data and accurately target your consumer segment.
- Marketing Campaigns: Strategic options to target audience at any touchpoints.
- Clone Modelling: Convert prospects into highly engaged customers and reduce marketing acquisition costs.
- Power Analytics: Visualize your campaign performance to gain valuable insights.
Geo-Fencing
Delivering location-specific ads and promotions to potential customers within a defined geographic boundary, increasing relevance and engagement.
Predictive Modelling (US Region)
Leveraging data analytics to forecast customer behavior, enabling personalized campaigns, improved targeting, and optimized marketing strategies for better ROI.
Omni-Channel Marketing
Creating a seamless and consistent customer experience across multiple channels, enhancing engagement and fostering stronger brand loyalty.
Pricing
For startups and small businesses getting started.
- Platform Access: Lite
- Campaign Tools: Digital + Direct Mail (Basic Tracking)
- 1–1 Targeting: Included
- Landing Pages: 10 / 1 Domain
- Managed Services: Access to print (U.S. only), Real-time Zip Code targeting
- Data: Access to U.S. data through Managed Services
- Discount: 7% off Data Purchases
- Email: Managed via Services
For growing teams ready to scale across multiple channels.
- Platform Access: Lite
- Campaign Tools: Digital + Direct Mail (Basic Tracking)
- 1–1 Targeting: Included
- Landing Pages: 10 / 1 Domain
- Managed Services: Access to print (U.S. only), Real-time Zip Code targeting
- Data: Access to U.S. data through Managed Services
- Discount: 7% off Data Purchases
- Email: Managed via Services
For agencies and advanced marketers expanding nationwide.
- All Growth Features
- Priority Support & Dedicated Account Setup
- Custom Reports & Campaign Scheduling
- Managed Services: Access to print (U.S. only), Real-time Zip Code targeting
- Data: Access to U.S. source data through Managed Services
- Discount: 12–15% off (depending on volume)
- Email: Managed via Services
For large organizations and agencies seeking branded solutions.
- Includes All Scale Features
- API & Data Integration
- Private Environment Setup
- White Label Portal Branding
- Access to Source Data (U.S. only)
- Bulk Pricing & Advanced Analytics
- Discount: 15% off when you buy data
- Email: Managed via Services
Get in touch
Thank you for your interest in Markit IQ! We are dedicated to empowering your business by providing access to top-tier supply from premium publishers.